The best time to plant a tree was twenty years ago.
The second best time is now.
That's all. No links to articles, no upsell, no "5 lessons we learned." A single quote, an attribution, and white space — for almost a thousand readers, every day for the last five years.
You and the next reader get the same quote. Not "based on your interests." A common ground, every morning.
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One quote. One attribution. Sometimes a single line of context. The rest of the email is white space, on purpose.
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